Lean, Rapid and Profitable New Product Development - Paperbackby Scott J. Edgett (Author), Robert G. Cooper (Author) Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both